The More Cowbell backstory is inspired by the well-known Saturday Night Live sketch featuring Will Farrell and Christopher Walken, among others.
At More Cowbell Unlimited, in a similar way to Bruce Dickinson (Christopher Walken’s character in the sketch), we put our pants on just like the rest of you, one leg at a time. Except, once our pants are on, we minimize mean squared error.
When John Bicknell was deployed to the Southwestern Desert of Afghanistan from 2009 – 2010, his email signature block contained another homage to this pop culture catch phrase (with an umlaut as in Blue Öyster Cult’s official band name):
LtCol John Bicknell
Assistant Chief of Staff (G-1)
MEB-A Task Force LEATHERNECK
FPO AE 09510-3010
G-1 DSN: 318-357-6023
G-1 VOSIP: 308-357-6059
Adj DSN: 318-357-2360/2352
NIPR Share Point: www.lnk.afg.usmc.mil
SIPR Share Point: www.lnk.afg.usmc.smil.mil