Lots of people ask about the More Cowbell Unlimited name and how it related to the business. The simple answer is that it doesn’t. It’s a no-story backstory.

The slightly longer version is this: John Bicknell, CEO and Founder, appreciates music and a good sense of humor. So, these traits are embodied in the name of his business. John likes to say: “The name is funny, but the business is serious.”

The More Cowbell Unlimited name is inspired by the well-known Saturday Night Live sketch featuring Will Farrell and Christopher Walken, among others.

At More Cowbell Unlimited, in a similar way to Bruce Dickinson (Christopher Walken’s character in the sketch), we put our pants on just like the rest of you, one leg at a time. Except, once our pants are on, we model complex temporal ecosystems.

When John Bicknell was deployed to the desert of Southwestern Afghanistan from 2009 – 2010, his email signature block contained another homage to this pop culture catch phrase (with an umlaut as in Blue Öyster Cult’s official band name):

LtCol John Bicknell
Assistant Chief of Staff (G-1)
Unit 73010
FPO AE 09510-3010
G-1 DSN:    318-357-6023
G-1 VOSIP:  308-357-6059
Adj DSN:    318-357-2360/2352
NIPR Share Point: www.lnk.afg.usmc.mil
SIPR Share Point: www.lnk.afg.usmc.smil.mil
Möre Cowbell