Lots of people ask about the More Cowbell Unlimited name and how it related to the business. The simple answer is that it doesn’t. John Bicknell, CEO and Founder, appreciates music and a good sense of humor. So, these traits are embodied in the name of his business. John likes to say: “The name is funny, but the business is serious.”

The More Cowbell backstory is inspired by the well-known Saturday Night Live sketch featuring Will Farrell and Christopher Walken, among others.

At More Cowbell Unlimited, in a similar way to Bruce Dickinson (Christopher Walken’s character in the sketch), we put our pants on just like the rest of you, one leg at a time. Except, once our pants are on, we minimize mean squared error.

When John Bicknell was deployed to the Southwestern Desert of Afghanistan from 2009 – 2010, his email signature block contained another homage to this pop culture catch phrase (with an umlaut as in Blue Öyster Cult’s official band name):

LtCol John Bicknell
Assistant Chief of Staff (G-1)
MEB-A Task Force LEATHERNECK
Unit 73010
FPO AE 09510-3010
G-1 DSN:    318-357-6023
G-1 VOSIP:  308-357-6059
Adj DSN:    318-357-2360/2352
john.bicknell@afg.usmc.mil
john.bicknell@afg.usmc.smil.mil
NIPR Share Point: www.lnk.afg.usmc.mil
SIPR Share Point: www.lnk.afg.usmc.smil.mil
Möre Cowbell