The More Cowbell backstory is inspired by the well-known Saturday Night Live sketch featuring Will Farrell and Christopher Walken, among others.

At More Cowbell Unlimited, in a similar way to Bruce Dickinson (Christopher Walken’s character in the sketch), we put our pants on just like the rest of you, one leg at a time. Except, once our pants are on, we minimize mean squared error.

When John Bicknell was deployed to the Southwestern Desert of Afghanistan from 2009 – 2010, his email signature block contained another homage to this pop culture catch phrase (with an umlaut as in Blue Öyster Cult’s official band name):

LtCol John Bicknell
Assistant Chief of Staff (G-1)
Unit 73010
FPO AE 09510-3010
G-1 DSN:    318-357-6023
G-1 VOSIP:  308-357-6059
Adj DSN:    318-357-2360/2352
NIPR Share Point:
SIPR Share Point:
Möre Cowbell