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About Us

John Bicknell founded More Cowbell Unlimited to help America remain a beacon of hope and strength on the world stage. America must adopt Process Dominance as a core capability in order to innovate and survive in the Information Age. His vision is for process technologies to be as ubiquitous as processes are.
John is a national security thought leader and passionate analytics visionary. He has written extensively on national security matters related to information warfare, critical infrastructure defense, and space situational awareness. John leads software and business development efforts for More Cowbell Unlimited.
John is a retired Marine Corps officer who served worldwide. He led enterprise-level process-intensive human resources supply chain projects designed to discover inefficiencies, architect solutions, and re-purpose manpower savings. In his corporate career, he operationalized an Analytics Center of Excellence for a large EdTech firm, among other accomplishments.
John is also Vice President for the Information Professionals Association and host of The Cognitive Crucible podcast. His Master’s degree from the Naval Postgraduate School emphasizes econometrics and operations research. John lives with his family in the beautiful Pacific Northwest.

Mission & Vision

Our mission is to help America remain a beacon of hope and strength on the world stage. America faces a strategic imperative to innovate and rapidly field emerging technologies to remain ahead of other technical world powers. America and The West must adopt Process Dominance as a core capability in order to innovate and survive in the Information Age. Our vision is for process technologies to be as ubiquitous as processes are.

Why More Cowbell?

Lots of people ask about the More Cowbell Unlimited name and how it related to the business. The simple answer is that it doesn’t. It’s a no-story backstory.

The slightly longer version is this: John Bicknell, CEO and Founder, appreciates music and a good sense of humor. So, these traits are embodied in the name of his business. John likes to say: “The name is funny, but the business is serious.”

The More Cowbell Unlimited name is inspired by the well-known Saturday Night Live sketch featuring Will Farrell and Christopher Walken, among others.

At More Cowbell Unlimited, in a similar way to Bruce Dickinson (Christopher Walken’s character in the sketch), we put our pants on just like the rest of you, one leg at a time. Except, once our pants are on, we model complex temporal ecosystems.

When John Bicknell was deployed to the desert of Southwestern Afghanistan from 2009 – 2010, his email signature block contained another homage to this pop culture catch phrase (with an umlaut as in Blue Öyster Cult’s official band name):

LtCol John Bicknell
Assistant Chief of Staff (G-1)
MEB-A Task Force LEATHERNECK
Unit 73010
FPO AE 09510-3010
G-1 DSN:    318-357-6023
G-1 VOSIP:  308-357-6059
Adj DSN:    318-357-2360/2352
[email protected]
[email protected]
NIPR Share Point: www.lnk.afg.usmc.mil
SIPR Share Point: www.lnk.afg.usmc.smil.mil
Möre Cowbell

  

Contact Us

971-373-5334

 
Email John directly